Skip to main content

Central Group Australasia

About — Central Group Australasia
About the group

Central Group Australasia

A group of companies working together to deliver mixed-use apartment hotels Australia-wide, from the first design decision through to settlement.

Established 1989 Established by Sid Knell, CEO
Reach Australia-wide Regional and metropolitan markets
Sector Apartment hotels Mixed-use development and management
Formerly Prime Group Australasia Our former name
One integrated group

We manage every stage ourselves, so landlords and investors only ever deal with one group.

Central Group Australasia (CGA) is a group of companies that work together to deliver mixed-use apartment hotels across Australia. The companies were established by Sid Knell, CEO, in 1989, and have since grown to meet the demands of both Australian and international markets.

That long-term commitment to landlords, investors and owner-occupiers comes from handling every stage in-house: design and development, construction, management, and settlement.

CGA also supports the operations of Central Apartment Group, which manages and operates apartment-style hotels throughout the country.

Capabilities

What the group does

Six capabilities held in-house, covering a property from the drawing board to daily operation.

01

Hotel development and construction

End-to-end development and construction, combining innovative design with high-quality materials and expert craftsmanship. Each project is built to exceed industry standards, creating properties that are durable, attractive and suited to their market.

02

Project management

Comprehensive construction and project management covering timelines, budgets and quality control. We coordinate contractors, suppliers and stakeholders so projects run smoothly from inception to completion, on time and within budget.

03

Hotel management

Deep industry expertise applied to running hotels with precision and care: operational efficiency, guest experience, and revenue growth through strategic marketing, seamless front and back-of-house operations, and ongoing performance monitoring.

04

Quality accommodation

Accommodation designed and maintained for the diverse needs of business travellers, families and tourists alike, with the comfort, convenience and welcome that brings guests back.

05

Personalised service

Hospitality is about people. From tailored guest experiences to customised property management solutions, we build strong relationships with guests, investors and partners that create lasting value and trust.

06

Centralised administration

Streamlined management across every business and subsidiary, with robust governance, compliance oversight, financial management and strategic coordination keeping the portfolio performing and growing.

Approach

How the group thinks

Our focus

Hotel development, construction and management, delivering quality accommodation and personalised service in strategic locations across Australia. We are committed to excellence in every project, with expert construction and project management ensuring timely, efficient delivery. Centralised administration supports all CGA companies to operate smoothly.

Our value system

CGA follows a value chain philosophy that integrates research and planning, construction, sales, operations and property management. It identifies core profit centres and creates a competitive advantage that consistently exceeds client expectations. Prioritising strong landlord and investor relations delivers trouble-free investments, healthy margins and long-term resilience.

Our philosophy

Exceptional quality and service through a professional, personalised approach. Every client is unique, and no matter how much we grow, our dedication to individual needs remains unwavering. We build lasting relationships on trust, transparency and responsiveness, fostering a culture of excellence across the business.