Central Group Australasia - CGA (formally Prime Group Australasia) is a group of companies that work together to deliver mixed-use apartment hotels Australia-wide. The companies were established by Sid Knell, CEO, in 1989, and have since grown and expanded to meet the demands of both Australian and international markets.
This long-term commitment to landlords, investors, and owner-occupiers is achieved by managing every step of the process—from design and development through to construction, management, and settlement.
CGA also supports the operations of Central Apartment Group which manages and operates apartment-style hotels throughout the country.
We specialise in the end-to-end development and construction of hotels, combining innovative design with high-quality materials and expert craftsmanship. Our approach ensures each project not only meets but exceeds industry standards, creating properties that are durable, attractive, and perfectly suited to their environment and target market.
Our management team brings deep industry expertise to operate hotels with precision and care. We focus on maximising operational efficiency, optimising guest experience, and driving revenue growth through strategic marketing, seamless front-of-house and back-of-house operations, and ongoing performance monitoring.
CGA offers comprehensive construction and project management, overseeing timelines, budgets, and quality control. Our dedicated professionals coordinate contractors, suppliers, and stakeholders to ensure every project runs smoothly from inception to completion, minimising risk and delivering results on time and within budget.
Quality is at the heart of everything we do. We are committed to offering accommodation that meets the diverse needs of our guests—whether business travelers, families, or tourists. Our properties are carefully designed and maintained to provide comfort, convenience, and a welcoming atmosphere that encourages repeat visits.
Recognising that hospitality is about people, CGA prioritises personalised service at all levels. From tailored guest experiences to customised property management solutions, we foster strong relationships with guests, investors, and partners to create value and trust that lasts.
At the heart of CGA’s operations is our focus on streamlined, efficient management and administration for all our businesses and subsidiaries. We provide robust governance, compliance oversight, financial management, and strategic coordination to ensure our diverse portfolio performs optimally and maintains strong growth trajectories.
Our main focus at Central Group Australasia, is hotel development, construction and management, delivering quality accommodation and personalised service in preferred strategic locations across Australia. We are committed to excellence in every project, providing expert construction and project management services to ensure timely, efficient delivery. Our strong centralised business administration supports all CGA companies to operate smoothly and achieve sustained success.
Explore our range of businesses and companies here: Our Business Portfolio
Central Group Australasia (CGA) follows a “Value Chain” philosophy that ensures comprehensive care for clients, investors, and guests. This approach integrates research and planning, construction, sales, operations, and property management, identifying core profit centres and creating a competitive advantage that consistently exceeds client expectations. The Group’s main focus is developing, selling, and managing a diverse property portfolio. To drive success and efficiency, CGA prioritizes strong landlord and investor relations alongside careful planning and execution of property development. This strategy delivers trouble-free investments, sustains healthy profit margins, and ensures long-term resilience despite changing environmental conditions.
At Central Group Australasia (CGA), we are committed to delivering exceptional quality and service through a professional and personalised approach. We believe that every client is unique, and no matter how much we grow, our dedication to meeting each individual’s specific needs remains unwavering. Our philosophy centers on building lasting relationships based on trust, transparency, and responsiveness, ensuring that every client feels valued and supported throughout their journey with us. This client-focused mindset drives everything we do, fostering a culture of excellence and continuous improvement across all aspects of our business.